Creative idea to boost supply in a collaborative consumption model

The Chicken-Egg conundrum of collaborative consumption

There always seems to be a chicken-egg conundrum with a marketplace (i.e. collaborative consumption) model.  Without clear demand, suppliers don’t want to waste their time, and without supply, buyers won’t bother to join the marketplace.

RelayRides has come up with a creative solution. Make it easy for potential customers to communicate their demand to their Facebook networks via a ‘Renting Social’ tool.

It’ll be interesting to see how this works out. Has anyone seen other examples of collaborative consumption companies implementing similar tactics?

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