Finally someone gets it – Google+ is not a social network

A good post recently from Ben Evans. Great to see folks starting to come around to the realization that Google+ was never intended to be primarily a social network…and thus its success should not be judged on the same criteria as Facebook/Twitter/etc.

From Ben’s blog: “The objective is to index not just the web but the users – to drive better understanding of the data by knowing how and where people use it. This is the point of Google Plus – it’s not a social network, but a unified Google identity to tie all of your search and indeed internet use together in a Google database just like Pagerank.”

So far I find Google’s efforts to unify my online experience to be helpful. It’ll be interesting to see when (or if) this crosses the line from helpful into invasive…